Finance and the Lending Customer




This programme develops a firm understanding of a customer’s motivation for utilising another lenders funds and offers viable alternatives.

Main areas of focus:

  • Protect your database
  • What we’re up against
  • Who we’re up against
  • Dealer funding comparison
  • How do we compare?
  • Funding motive qualification
  • Funding motive qualification questions
  • Customer Motivation
  • Risk
  • Credit scoring
  • Interest rates
  • Headline Advertising
  • Leave the door open
  • Payment holidays
  • Convenience
  • The Bank Customer


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