Finance and the Cash Customer




This programme develops a firm understanding of a customer’s motivation for utilising their own funds and offers viable alternatives.

Main areas of focus:

  • Benefits of financing the cash customer
  • Funding motive qualification
  • Funding motive qualification questions
  • Customer Motivation
  • Benefits of employing dealer finance
  • Treat customers fairly
  • Some common concerns
  • A generic approach
  • The hidden cost


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